Down: The Dating Software Taking the Shame Of Acquiring Down


TL;DR: Whether you are considering a safe spot to go out or a private location to get together, Down is the number 1 software to turn to, particularly if you’re a female. With 2 million customers and 50 per cent of matches meeting IRL, obtaining a night out together or obtaining down never been easier or higher enjoyable. 

Intercourse often is actually a taboo subject, particularly if you’re looking for this. However, online dating sites is often just like taboo.

Just how have you been expected to just appear and say all you have to is actually a hookup without feeling accountable? You do it through Down app.

Or exactly how are you currently designed to start yourself as much as online dating sites if you’re unpleasant utilizing the atmosphere? Once more, you are doing it through Down app.

Down is one of secure and confidential strategy to express what you would like (and obtain what you need) – no pity or worry!

Ideas on how to “Get Down” or “Get Date”

away from growing stress aided by the matchmaking market, Colin Hodge cofounded Down (previously generally Bang with Friends) in January 2013 for men and women to explicitly, and in private, state whateverare looking for without shame.

Users, whose average age ranges between 18 and 35, sign in through myspace, and Down uses their friends, friends of friends and various other contacts generate suits.

For anything more severe, consumers can decide to “Get Date,” however, if they need something more everyday, then they can decide “Get Down.'”

Preserving the unknown motif, no matter what a user chooses, the person on the other end cannot see who they are until they even decide to get a romantic date or get down.

Unlike the majority of dating sites, customers need not submit an extended profile with brilliant anecdotes, and engagement is wholly secret unless the users opted for otherwise.

People are also given a Bangability rating, which Hodge said is a “key formula” based on how people have actually seen them as well as how so many people are contemplating meeting for either a date or acquiring straight down.

Down, you’ll find on apple’s ios and Android, is also launching a unique function also known as “regular Picks,” where consumers obtain the 10 most useful matches of the day as opposed to having to swipe through hundreds, if you don’t thousands, men and women discover a match.

“It’s just a good way of popping inside app, spending half a minute immediately after which going on together with your day – ensure you get that time set up for all the few days and feel like it isn’t a formidable procedure, but it is a thing that only suits to your existence,” Hodge said.

Maybe not another sketchy hookup app

So just what keeps Down from being grouped with spammy hookup applications? Trustworthiness.

Down took that which was lacking through the marketplace (a dating website that is not scammy or appearing to be as well perfect) and created a means for individuals in order to connect such that they are aware is going for what they want and never wasting their unique time.

“We’re so accustomed to people particular sugar-coating the matchmaking world,” Hodge said. “We wished to give individuals a more honest method to connect with both and make certain we’re not, frankly, bullshitting them,” the guy said.

This sincerity also is mirrored in Down’s individual base.down3

Based on Hodge, the company got the social method of getting traction, utilizing person to person to distribute the headlines towards site, with resulted in a genuine product and clientele.

“which is stored the quality of our very own web site higher. Additionally it is kept the portion of people matched and going on a date larger,” he stated.

Another fun fact: it’s mainly ladies who need to get down.

Hodge mentioned 75 per cent of women choose to get down versus 65 percent of men, mentioning protection since the explanation.

“Frankly it really is a better planet than just fulfilling overall strangers,” he said. “we wish to offer women the capacity to end up being the same component inside the courting procedure and experience the freedom to choose whatever intention they really want.”

a modern-day key admirer

The impulse from customers was overwhelmingly pleased. Hodge stated people are thrilled to own a spot where they are able to state what they want without judgment, and Down is pleased to have in their eyes.

“Men and women are achieving this anyway offline, so we may as well let them have the technology to get it done in an easier way,” he mentioned. “We knew, particularly for the younger generation, there was a need to take matchmaking inside modern-day period making it a lot less complicated.”

Hodge motivates consumers to anonymous gay hookuply invite pals they want to get down with through web site. While thought it – the person you invite don’t know it’s you until they join.

“we desire visitors to invite people they know in a secret method through the software, and I think that increases every person’s chances of achievements,” the guy mentioned. “its a modern-day secret admirer notice you’ll send to your pals via text message.”


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